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Emotive Brand

As tech becomes more advanced, leaders often feel the need to explain more — every feature…

The hardest part isn’t building sophisticated solutions; it’s distilling that complexity into a simple, clear story the market can grasp…

Jan 28

As tech becomes more advanced, leaders often feel the need to explain more — every feature…

Jan 28

𝟮𝟬𝟮𝟰 𝘄𝗮𝘀 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿 𝗼𝗳 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀.

You acquire a company for its tech capabilities to solve bigger customer problems. 𝗬𝗲𝗮𝗵, 𝘆𝗼𝘂 𝗸𝗻𝗼𝘄 𝘆𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼…

Jan 27

𝟮𝟬𝟮𝟰 𝘄𝗮𝘀 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿 𝗼𝗳 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀.

Jan 27

The Cost of Not Caring

𝗘𝘃𝗲𝗿𝘆 𝗺𝗼𝗿𝗻𝗶𝗻𝗴, 𝗺𝗶𝗹𝗹𝗶𝗼𝗻𝘀 𝗼𝗳 𝘂𝘀 𝗹𝗼𝗴 𝗶𝗻 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗰𝗮𝗺𝗲𝗿𝗮𝘀 𝗼𝗳𝗳 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 “𝘁𝗵𝗮𝘁’𝘀…

Jan 15

The Cost of Not Caring

Jan 15

𝗔𝗜 𝗮𝗴𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗲𝘆 𝘁𝗼𝘂𝗰𝗵.

𝗧𝗵𝗶𝘀 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝗴𝗲𝗻𝗰𝗲 — 𝗶𝘁’𝘀 𝗰𝗼𝗹𝗹𝗶𝘀𝗶𝗼𝗻. AI agents are driving these collisions, creating entirely…

Jan 14

𝗔𝗜 𝗮𝗴𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗲𝘆 𝘁𝗼𝘂𝗰𝗵.

Jan 14

Beyond Trends: 2025’s Top 5 Paradigm Shifts for Brands — Emotive Brand

More is possible for, and expected from, brands than ever before. The role of emotion in heightening the quality of connection has reached…

Nov 18, 2024

Nov 18, 2024

From Ambition to Action: The Real Path to IPO Readiness

Too often, IPOs are treated as a flashy finish line — a promise of wealth and recognition dangled to keep teams pushing forward. But let’s…

Nov 18, 2024

From Ambition to Action: The Real Path to IPO Readiness

Nov 18, 2024

The Evolving Role of the CMO: Chief Alignment Officer

No role in an organization has evolved more rapidly than the CMO’s. It used to be that owning branding, communications, and campaigns…

Apr 19, 2024

The Evolving Role of the CMO: Chief Alignment Officer

Apr 19, 2024

Investing in your Brand in 2024? Move fast to go slow!

As 2023 winds down, odds are you’ve already set your goals for 2024 and are taking these last couple of weeks to tie up loose ends and get…

Dec 13, 2023

Dec 13, 2023

Infusing a Brand with Big Heart Begins with Big Thinking: How Small Design Cues Can Generate Great…

“We need to make our brand feel human. It needs to reflect our people and our customers. We need to tell a human, emotive story.”

May 1, 2023

May 1, 2023

How Do You Orient Your Team When Everything Seems Uncertain?

Drive growth by more empathetic understanding of your employees and what they need to deliver.

Mar 16, 2023

How Do You Orient Your Team When Everything Seems Uncertain?

Mar 16, 2023

Emotive Brand

Emotive Brand is a strategy and design firm: We work with executives to drive growth in revenue, brand, and culture #b2b #tech #b2c #product #growth #branding

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