Beyond Trends: 2025’s Top 5 Paradigm Shifts for Brands — Emotive BrandMore is possible for, and expected from, brands than ever before. The role of emotion in heightening the quality of connection has reached…Nov 18Nov 18
From Ambition to Action: The Real Path to IPO ReadinessToo often, IPOs are treated as a flashy finish line — a promise of wealth and recognition dangled to keep teams pushing forward. But let’s…Nov 18Nov 18
The Evolving Role of the CMO: Chief Alignment OfficerNo role in an organization has evolved more rapidly than the CMO’s. It used to be that owning branding, communications, and campaigns…Apr 19Apr 19
Investing in your Brand in 2024? Move fast to go slow!As 2023 winds down, odds are you’ve already set your goals for 2024 and are taking these last couple of weeks to tie up loose ends and get…Dec 13, 2023Dec 13, 2023
Infusing a Brand with Big Heart Begins with Big Thinking: How Small Design Cues Can Generate Great…“We need to make our brand feel human. It needs to reflect our people and our customers. We need to tell a human, emotive story.”May 1, 2023May 1, 2023
How Do You Orient Your Team When Everything Seems Uncertain?Drive growth by more empathetic understanding of your employees and what they need to deliver.Mar 16, 2023Mar 16, 2023
Telling Your Story of Growth: The Power of a Strategic NarrativeDiscvoer the Growth Manifesto The job of a brand is to drive growth. And the better individuals in your organization understand your brand…Feb 13, 2023Feb 13, 2023
Telling Your Story of Growth: The Power of a Strategic NarrativeOne of the most important goals of a brand is to drive growth. Focusing a start-up on carving out market share. Positioning a fast-growing…Feb 13, 2023Feb 13, 2023
Verbal Branding: Because Words MatterIf you were to open up a brand and look inside, beneath the logo and colors and typefaces, the images and illustrations, the interactions…Dec 1, 20221Dec 1, 20221
Need Purposeful Brand Transformation? Let the Data Be Your GuideRe-Imagining and Evolving Your Enterprise Brand for Its Next Phase of GrowthMay 20, 2021May 20, 2021