𝗟𝗼𝗼𝗸 𝗮𝘁 𝘆𝗼𝘂𝗿 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆’𝘀 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄. 𝗘𝘃𝗲𝗿𝘆 𝗰𝗼𝗺𝗽𝗮𝗻𝘆 𝗶𝘀 𝗿𝗮𝗰𝗶𝗻𝗴 𝘁𝗼 𝘁𝗲𝗹𝗹 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗔𝗜 𝘀𝘁𝗼𝗿𝘆. Same jargon. Same promises. Same future.
It’s a race to irrelevance.

𝗪𝗵𝗲𝗻 𝗲𝘃𝗲𝗿𝘆𝗼𝗻𝗲 𝘀𝗼𝘂𝗻𝗱𝘀 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲, 𝗻𝗼 𝗼𝗻𝗲 𝘄𝗶𝗻𝘀. When everyone follows the category narrative, you’re just adding to the noise.

The real opportunity isn’t joining the chorus. It’s r𝗶𝘀𝗶𝗻𝗴 𝗮𝗯𝗼𝘃𝗲 𝗶𝘁 𝘄𝗶𝘁𝗵 𝗮 𝗯𝗿𝗮𝗻𝗱 𝘀𝘁𝗼𝗿𝘆 𝘁𝗵𝗮𝘁’𝘀 𝗯𝗶𝗴𝗴𝗲𝗿. More meaningful. More emotionally compelling.

Here’s what most tech companies get wrong: They think brand is what you build after product-market fit. But look at the companies actually winning right now: They understand that 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗵𝗼𝘄 𝘆𝗼𝘂 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗮𝗰𝗵𝗶𝗲𝘃𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁-𝗺𝗮𝗿𝗸𝗲𝘁 𝗳𝗶𝘁.

This isn’t about features vs. emotional engagement. 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗳𝗿𝗲𝗲 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗽𝗶𝘁𝗰𝗵 that everyone’s copying, and building something that truly moves people.

The tech companies winning right now aren’t just different technically. 𝗧𝗵𝗲𝘆’𝗿𝗲 𝘁𝗲𝗹𝗹𝗶𝗻𝗴 𝗮 𝘀𝘁𝗼𝗿𝘆 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗳𝗲𝗲𝗹 𝘀𝗺𝗮𝗹𝗹. One that only they can own. One that cuts through the clutter 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗶𝘁 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝘀 𝘄𝗶𝘁𝗵 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝗱𝗲𝗲𝗽𝗲𝗿 than specs and capabilities.

While everyone else fights to simply join the category conversation, the real winners are changing what the conversation is about.

Don’t just add your voice to the noise. 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗯𝗿𝗮𝗻𝗱 𝘁𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲 𝗰𝗮𝘁𝗲𝗴𝗼𝗿𝘆 𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 𝗳𝗲𝗲𝗹 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝘁𝗼 𝘆𝗼𝘂.