Emotive Brand – Medium

Emotive Brand

Investing in your Brand in 2024? Move fast to go slow!

As 2023 winds down, odds are you’ve already set your goals for 2024 and are taking these last couple of weeks to tie up loose ends and get…

3 min readDec 13, 2023

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Emotive Brand

How Do You Orient Your Team When Everything Seems Uncertain?

Drive growth by more empathetic understanding of your employees and what they need to deliver.

4 min readMar 16, 2023

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How Do You Orient Your Team When Everything Seems Uncertain?

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Emotive Brand

Telling Your Story of Growth: The Power of a Strategic Narrative

Discvoer the Growth Manifesto The job of a brand is to drive growth. And the better individuals in your organization understand your brand…

5 min readFeb 13, 2023

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Telling Your Story of Growth: The Power of a Strategic Narrative

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Emotive Brand

Telling Your Story of Growth: The Power of a Strategic Narrative

One of the most important goals of a brand is to drive growth. Focusing a start-up on carving out market share. Positioning a fast-growing…

4 min readFeb 13, 2023

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Telling Your Story of Growth: The Power of a Strategic Narrative

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Emotive Brand

Verbal Branding: Because Words Matter

If you were to open up a brand and look inside, beneath the logo and colors and typefaces, the images and illustrations, the interactions…

3 min readDec 1, 2022

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Verbal Branding: Because Words Matter

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Emotive Brand

Need Purposeful Brand Transformation? Let the Data Be Your Guide

Re-Imagining and Evolving Your Enterprise Brand for Its Next Phase of Growth

3 min readMay 20, 2021

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Emotive Brand

The Sweet Spot of the “Magic Quadrant” and Your Brand

If you’re a startup CEO/Founder/Marketer, you might have read that headline and thought, “What do you mean I shouldn’t care about the Magic…

3 min readApr 22, 2021

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Emotive Brand

Position Your Brand, Not Just Your Product

You just closed your Series A and you’re ready to share your story with the world. You built revolutionary technology that will be better…

5 min readMar 18, 2021

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Emotive Brand

Embrace Constraints to Unleash Creativity

Breaking the Conventional Wisdom of Creativity

3 min readOct 7, 2020

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Embrace Constraints to Unleash Creativity

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Emotive Brand

How to Spot a Great Logo and the Impact of Superliminal Design

Logo Spotting

6 min readSep 10, 2020

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Emotive Brand

Emotive Brand is a strategy and design firm: We work with executives to drive growth in revenue, brand, and culture #b2b #tech #b2c #product #growth #branding

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