As tech becomes more advanced, leaders often feel the need to explain more — every feature, acquisition, every layer of complexity — thinking it will show the brilliance of their solution. But the more complicated the explanation, the further you drift from what really matters: the business problems your tech solves.

The hardest part isn’t building sophisticated solutions; it’s distilling that complexity into a simple, clear story the market can grasp instantly.

• Does it help businesses move faster?
• Does it make smarter decisions possible?
• Does it solve problems they didn’t even know existed?

Simplicity is key. If you can’t explain the value of your tech in a way that’s clear and focused, no one will care how complex it is.

Simplicity isn’t a shortcut — it’s the hardest, yet most critical necessity for positioning in a crowded market.