Brand Relevance Is The New Differentiation

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“We believe brands need to stand out, not just by being different, but by being both personally relevant and emotionally important to people.”

We came across this statement by Elliot Schreiber, Ph.D on his blog “Brand and Reputation” that sums up the key difference between “differentiation” and “relevance”:

Emotive Brand is a strategy and design firm: We work with executives to drive growth in revenue, brand, and culture #b2b #tech #b2c #product #growth #branding

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