Let’s Combine the Brains of #B2B with the Heart of #B2C to Create A New Standard of Commerce for all

Business is made of people trying to sell each other things. That’s it. And yet, there is still this massive gulf between business-to-business (B2B) and business-to-consumer (B2C). You feel it immediately in the design and language used. You don’t need a branding vocabulary to know when you’re seeing a B2B ad, because it…