Creating a Strategic Narrative: Interview with Strategist Sara Gaviser Leslie

You’re a bestselling author, executive communications consultant, strategist, analyst, and storyteller all wrapped up in one. Can you walk us through that journey?

How does being an analyst help you be a better writer and strategist?

  1. Who is your audience?
  2. What do they believe?
  3. What do you want them to believe?

What do you think the corporate strategic narrative today needs to address?

What are the most common problems businesses have in telling their story?

Is there such a thing as story overload? Do even practical, utilitarian products need to tell a story?

Given your varied past, what’s your future look like?



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