Embrace Constraints to Unleash Creativity

Breaking the Conventional Wisdom of Creativity

Creativity is often idealized as something that flourishes within a boundless environment and thrives under a lack of regulation. As creative thinkers ourselves, we’ve often fallen into the trap of dreaming of empty days with nothing to do but create, no person or particular task or restriction to attend to, no strict directions to follow…Without rules and impediments, the world of creativity and innovation would be our oyster…right?

Creativity Within Our Studio

When we moved our studio to remote work in March, we were unsure of how we would continue to create with the agility, passion, and creativity that’s always lived within our studio walls. At first, it was easy to think only in terms of new limitations and unwelcome rules. Lack of in-person collaboration. The inability to meet clients in person. The pressures and constraints from forces of disruption all around us: economic and beyond.

Our Clients’ Creativity is Soaring Too

We’ve seen in real-time that our clients have been pushed to think differently as well. The value of creativity is skyrocketing and teams are relying on creative, strategic problem solving, and solvers more than ever before. HR teams that have relied on in-person college fairs to recruit are building immersive, digital experiences that compel candidates further, with less budget. Product teams are using their data technology and applying it to solve new problems like health, wellness, and virus tracking. C-suite executives are embracing this time of transformation, using it to reassess their position and establish relevance in a market that values trust, purpose, and empathy more than ever before.

Creativity in the Brand and Business World at Large

The world is watching as today’s brands prove their creativity under dynamic constraints. Dyson saw a need, identified a capability outside their usual application, and brought 15,000 ventilators to the world. Small, local restaurants are reinventing the dining experience with QR codes and other technology. Technology companies like Whoop are working with researchers from leading health organizations and universities to help populations with earlier detection of the virus, repurposing their fitness tool as a detection tool.

Emotive Brand is a strategy and design firm: We work with executives to drive growth in revenue, brand, and culture #b2b #tech #b2c #product #growth #branding