Fast Forward Your Corporate Narrative: Crafting Your Response to COVID-19

Emotive Brand
2 min readApr 2, 2020


As recognition sets in that the COVID-19 crisis will not be short-lived, companies must respond appropriately by communicating in ways that are empathetic and relevant, contextually aware, human and sensitive. Leaders, brand stewards, and their teams must be extremely focused, keep up with the new normal of uncertainty, and have the ability to rapidly re-evaluate what their company stands for, how it communicates, and why it matters.

Making sure your Corporate Narrative resonates with customers, partners, and employees requires an agile strategy and clear communications that reflect your company in a way that is authentic and appropriate for this moment. There is no better time to lean into your brand, ensuring that it connects to both hearts and minds, knows what to say, when to say it, and how to say it.

We have developed a new program for leaders who want something more meaningful to meet these challenges that we’re calling Fast Forward. It efficiently develops one specifically-targeted Corporate Narrative to ensure you are on-brand in how you communicate with employees, customers, your wider partner ecosystem, boards, and investors.

  • The CEO Narrative enables CEOs to communicate a leadership vision appropriate for a moment that reaches all audiences.
  • The CMO Narrative is customized to enable CMOs and their marketing teams to communicate with external audiences, such as customers, partners, and boards.
  • The CHRO Narrative is designed to give CHROs and their teams the messages they need to speak with employees during this time.
  • The CRO Narrative is focused on sales with customers, prospects, and partners.

On this page, you’ll find our recommended approach to quickly assess and adjust your Corporate Narrative to ensure your company is in the best position for what is undoubtedly a new era for business.

Emotive Brand is an Oakland brand strategy and design agency.

Originally published at on April 2, 2020.



Emotive Brand

Emotive Brand is a strategy and design firm: We work with executives to drive growth in revenue, brand, and culture #b2b #tech #b2c #product #growth #branding