How to Define the Purpose of your Business?

Image for post
Image for post

Seeing Profit as a Consequence, Not a Purpose

Successful leaders see profit as consequence

It’s not about foregoing good management or being fiscally irresponsible

Using brand strategy to identify a purposeful promise

Purpose as a powerful driver, profit as a rewarding consequence

Emotive Brand is a strategy and design firm: We work with executives to drive growth in revenue, brand, and culture #b2b #tech #b2c #product #growth #branding

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store