Six Steps to Improving Brand Behavior

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On Your Best Brand Behavior

Time for change

Easier said than done

Creating and Sustaining Change

1. Solicit an external perspective.

2. Start at the top.

3. Examine and redesign roles and responsibilities:

4. Evaluate day-to-day behaviors:

5. Measure change:

6. Adjust and adapt:

Emotive Brand is a strategy and design firm: We work with executives to drive growth in revenue, brand, and culture #b2b #tech #b2c #product #growth #branding

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