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The Cost of Not Caring

2 min readJan 15, 2025
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๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐—บ๐—ผ๐—ฟ๐—ป๐—ถ๐—ป๐—ด, ๐—บ๐—ถ๐—น๐—น๐—ถ๐—ผ๐—ป๐˜€ ๐—ผ๐—ณ ๐˜‚๐˜€ ๐—น๐—ผ๐—ด ๐—ถ๐—ป ๐˜„๐—ถ๐˜๐—ต ๐—ผ๐˜‚๐—ฟ ๐—ฐ๐—ฎ๐—บ๐—ฒ๐—ฟ๐—ฎ๐˜€ ๐—ผ๐—ณ๐—ณ ๐—ฏ๐—ฒ๐—ฐ๐—ฎ๐˜‚๐˜€๐—ฒ โ€œ๐˜๐—ต๐—ฎ๐˜โ€™๐˜€ ๐—ท๐˜‚๐˜€๐˜ ๐—ต๐—ผ๐˜„ ๐—ถ๐˜ ๐—ถ๐˜€ ๐—ป๐—ผ๐˜„.โ€ ๐—˜๐˜ƒ๐—ฒ๐—ฟ๐˜† ๐˜๐—ถ๐—บ๐—ฒ ๐˜„๐—ฒ ๐—ป๐—ผ๐—ฑ ๐˜€๐—ถ๐—น๐—ฒ๐—ป๐˜๐—น๐˜† ๐—ถ๐—ป ๐—บ๐—ฒ๐—ฒ๐˜๐—ถ๐—ป๐—ด๐˜€, ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜† โ€œ๐˜€๐—ผ๐˜‚๐—ป๐—ฑ๐˜€ ๐—ด๐—ผ๐—ผ๐—ฑโ€ ๐˜„๐—ฒ ๐˜๐˜†๐—ฝ๐—ฒ ๐˜„๐—ถ๐˜๐—ต๐—ผ๐˜‚๐˜ ๐—บ๐—ฒ๐—ฎ๐—ป๐—ถ๐—ป๐—ด ๐—ถ๐˜, ๐˜„๐—ฒ ๐—ต๐—ฎ๐—ป๐—ฑ ๐—ผ๐˜ƒ๐—ฒ๐—ฟ ๐—ฎ ๐—ฝ๐—ถ๐—ฒ๐—ฐ๐—ฒ ๐—ผ๐—ณ ๐˜„๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐˜„๐—ผ๐—ฟ๐—ธ ๐˜„๐—ผ๐—ฟ๐˜๐—ต ๐—ฑ๐—ผ๐—ถ๐—ป๐—ด.

๐—ง๐—ต๐—ฒ ๐—ด๐—ฟ๐—ฒ๐—ฎ๐˜๐—ฒ๐˜€๐˜ ๐˜๐—ต๐—ฟ๐—ฒ๐—ฎ๐˜ ๐˜๐—ผ ๐—ด๐—ฟ๐—ฒ๐—ฎ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ ๐—ถ๐˜€๐—ปโ€™๐˜ ๐—ฏ๐˜‚๐—ฟ๐—ป๐—ผ๐˜‚๐˜ โ€” ๐—ถ๐˜โ€™๐˜€ ๐—ป๐˜‚๐—บ๐—ฏ๐—ป๐—ฒ๐˜€๐˜€.
While weโ€™re busy protecting ourselves from feeling too much, from caring too deeply, from being โ€œtoo emotionalโ€ at work, something essential is slipping away. The spark that made us choose this path. The fire that made us want to lead.

Leaders arenโ€™t losing their teams to competitor offers. Theyโ€™re losing them in the small moments of silence: The feedback never given; the ideas left unspoken โ€” because โ€œwhatโ€™s the point?โ€; the dreams diminished as โ€œstretch goals.โ€

The cost isnโ€™t in resignation letters. Itโ€™s in the slow withdrawal of trust. The slow fade of enthusiasm. The gradual acceptance that this is just how work should feel.

I see it in my own leadership. At times Iโ€™ve chosen diplomatic silence over difficult truth โ€” letting โ€œbeing professionalโ€ become an excuse for being less human.

๐—–๐—ฎ๐—ฟ๐—ถ๐—ป๐—ด ๐—ถ๐˜€๐—ปโ€™๐˜ ๐—ฎ ๐—ฝ๐—ฟ๐—ผ๐—ณ๐—ฒ๐˜€๐˜€๐—ถ๐—ผ๐—ป๐—ฎ๐—น ๐—น๐—ถ๐—ฎ๐—ฏ๐—ถ๐—น๐—ถ๐˜๐˜†. ๐—œ๐˜โ€™๐˜€ ๐˜๐—ต๐—ฒ ๐—ผ๐—ป๐—น๐˜† ๐˜๐—ต๐—ถ๐—ป๐—ด ๐˜๐—ต๐—ฎ๐˜ ๐—บ๐—ฎ๐—ธ๐—ฒ๐˜€ ๐˜„๐—ผ๐—ฟ๐—ธ ๐—บ๐—ฒ๐—ฎ๐—ป๐—ถ๐—ป๐—ด๐—ณ๐˜‚๐—น ๐—ฎ๐˜ ๐—ฎ๐—น๐—น.

So question the meetings that feel empty. Push back against cultures that demand your silence. Show up with your full heart, even when itโ€™s easier not to.

Because ๐—ถ๐—ณ ๐˜†๐—ผ๐˜‚ ๐˜๐—ต๐—ถ๐—ป๐—ธ ๐—ฐ๐—ฎ๐—ฟ๐—ถ๐—ป๐—ด ๐˜๐—ผ๐—ผ ๐—บ๐˜‚๐—ฐ๐—ต ๐—ฎ๐˜ ๐˜„๐—ผ๐—ฟ๐—ธ ๐—ถ๐˜€ ๐—ฒ๐˜…๐—ต๐—ฎ๐˜‚๐˜€๐˜๐—ถ๐—ป๐—ด, ๐˜„๐—ฎ๐—ถ๐˜ ๐˜‚๐—ป๐˜๐—ถ๐—น ๐˜†๐—ผ๐˜‚ ๐˜€๐—ฒ๐—ฒ ๐˜„๐—ต๐—ฎ๐˜ ๐—ต๐—ฎ๐—ฝ๐—ฝ๐—ฒ๐—ป๐˜€ ๐˜„๐—ต๐—ฒ๐—ป ๐—ฒ๐˜ƒ๐—ฒ๐—ฟ๐˜†๐—ผ๐—ป๐—ฒ ๐˜€๐˜๐—ผ๐—ฝ๐˜€ ๐—ฐ๐—ฎ๐—ฟ๐—ถ๐—ป๐—ด ๐—ฎ๐˜ ๐—ฎ๐—น๐—น.

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Emotive Brand
Emotive Brand

Written by Emotive Brand

Emotive Brand is a strategy and design firm: We work with executives to drive growth in revenue, brand, and culture #b2b #tech #b2c #product #growth #branding

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