the narrative for a brand is one of the most strategic places a tech company should invest in to…

Feb 24, 2017·1 min read

the narrative for a brand is one of the most strategic places a tech company should invest in to help hone in on the story.

Emotive Brand

Emotive Brand is a strategy and design firm: We work with executives to drive growth in revenue, brand, and culture #b2b #tech #b2c #product #growth #branding

To me, this means that technology companies need to get much better at owning their stories and managing their brands from day one. You no longer get to be “stealthy” for very long, if at all so you gotta fill the void with an accu…

Startup PR: hire for brand building, not brawling

Rachael Horwitz

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Emotive Brand is a strategy and design firm: We work with executives to drive growth in revenue, brand, and culture #b2b #tech #b2c #product #growth #branding