The New Messaging Approach Clients Really Need For Impact

Do You Guys Do Messaging?

Messaging, also referred to as Messaging Framework, Messaging Grid, or Messaging Platform, is classically a compendium of messages, written in plain-speak (i.e. not in Brand Voice), designed to translate the core strategic tenets of the brand positioning into relevant and motivating messages for each of the brand’s core audiences (current and prospective customers, partners, employees, etc.). Sometimes, each message will be accompanied by a ‘message pod’-a sample piece of copy, written in Brand Voice, to help a client understand how this message would actually execute in situ.

Why are Messaging Frameworks useful?

When are Messaging Frameworks not what the doctor ordered?

What’s a better option?

It’s a new world. Time is money. Brands are erected in months, not years. We are increasingly helping our clients get right to the point with brand-led content they can use out of the gate. There may still be utility for a Messaging Framework for large, distributed companies with plenty of writers with time on their hands. But from our perspective, brand-led, ready as-is content is the way to go.

Emotive Brand is a brand strategy and design agency in Oakland, California.

Originally published at on February 25, 2020.

Emotive Brand is a strategy and design firm: We work with executives to drive growth in revenue, brand, and culture #b2b #tech #b2c #product #growth #branding

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