This is the hardest part for even the most purpose-led companies. At Emotive Brand we believe is it incredibly helpful for the brand to articulate the behavior desired of all employees to help see how their role plays a part. When behavior is outlined for employees to use as a guide, it helps employees see the path to purpose and ways they can shift behavior to ensure that is delivered everywhere within the organization and experienced everywhere externally.

Emotive Brand is a strategy and design firm: We work with executives to drive growth in revenue, brand, and culture #b2b #tech #b2c #product #growth #branding

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