This is why we always ask Founders what their exit strategy is before starting work on their brand strategy. It has a huge impact on what we develop. Knowing what the aspirations are around acquisition are incredibly helpful for us to do our work. Great post. I’ll be sharing with our network for sure.

Emotive Brand is a strategy and design firm: We work with executives to drive growth in revenue, brand, and culture #b2b #tech #b2c #product #growth #branding

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